Ketchup Branding Exploration

While developing the brand identity for With (now Wiith), we explored a secret creative direction: What if the app had a completely different name? Enter Ketchup—a playful take on “catch-up.” The concept reimagined the platform as an interactive space where friends could connect through texting, calling, video chats, drawings, stickers, and more. The challenge was to take a familiar word like ketchup and give it a whole new meaning through design. This was a fun and imaginative project I’ve worked on!